


CDS Publications is an international, high-quality printing company that leads in delivering complete print production and management solutions to all of their customers. The brand strategy was to convey CDS as more than just a printing company but rather a global company distributing innovative and creative solutions to many different industries. The redesign was formed through hours of sketching and revising and had to go through multiple review boards until the final logo was chosen on January 9, 2012. The feedback from the rebranding of CDS has been received very positively and has helped give the company their desired objective of being seen as more than printing on paper.