Tumor Hater Inc.
Kelly Matthews, who is the founder of Tumor Hater, was seeking to create playful logos for her brand Tumor Hater Inc. (an organization that raises funds for tumor patients) to reach a more fashion forward audience. To help make it more playful, I hand lettered both designs on Illustrator. The T-shirts have found great success and have definitely reached the desired audience while helping support all the "tumor-haters".